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When we were asked to come up with some ideas for an exhibitor leaflet insert for the official show bag for SALTEX, the UK’s biggest event for the groundscare sector our clients Reesink Turfcare and Toro sponsor, we didn’t just want to produce a flyer; we wanted to give the show visitors an experience.
The only restrictions were the weight (100g), the size (no bigger than A4) and our imagination (no problems there!).
We’ve produced and published Green Spaces to the professional groundscare and maintenance industry for a number of years. Packed full of useful case studies, new product launches, independent reviews on turfcare machinery and offers, it is an established digital eNewsletter that delivers relevant, useful, sector-specific information into the inboxes of thousands of turfcare professionals each spring and autumn.
With the new issue already in production it seemed the ideal opportunity to showcase the journalism and our editorial content in another interesting way, as a tactile piece of print for a show bag insert. The client thought so, too!
Eight pages carefully crafted to include the top stories, contained within a uniquely tactile format, purposefully sized to 250mm x 190mm to offer that added intrigue when discovered within the bag, and deliberately printed onto an uncoated stock to match the wider campaign creative. The Green Spaces printed issue delivered visitors the perfect coffee break during the show, or train journey home read, and the client a quality solution to the usual bag insert.
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