January 19, 2017

Glasswells TV ad cuts through competition, thanks to agency’s creative concept

Have you spotted the TV ad for our client Glasswells Home Department Store?

The largest home furnishing store in East Anglia, Glasswells has been running the ad across the ITV Anglia region since Christmas.

Showcasing the company’s big winter sale, featuring fabulous savings across all departments, the ad was created, shot and animated by the creative team here at OneAgency.

After photographing the store’s stylish Ramos modular sofa, our fun, yet modern animation worked to emphasise the collection’s versatility, while of course highlighting the store’s huge winter savings.

Jade Marshall, marketing manager at Glasswells, commented: “Our new TV ad is contemporary and fresh. A customer in Cambridge, who had never heard of Glasswells, saw the advert and came over for a look; she ended up buying a new bedroom!

“We had a modest budget that needed to cut through in a competitive landscape, and OneAgency came up with a creative concept that works; it’s simple, on brand and effective!”

New year, new look, new website