June 3, 2011
Insurance advertising in safe hands
Our list of insurance work is getting longer, thanks to increased business from our client Black Vanilla.
Impressed with the creative advertising work we’ve developed for other brands in its portfolio – Adrian Flux and sister company Bikesure – Black Vanilla asked us to put together a similarly impactful offline campaign for Chartwell Insurance, following its acquisition by Adrian Flux.
Chartwell Insurance offers competitive specialist cover for disabled drivers. From adapted vehicle insurance to insurance for all powered mobility equipment, the company finds policies to suit all individual circumstances.
That tailored service is at the heart of the successful advertising campaigns we’ve developed for Adrian Flux and Bikesure. Real life examples of customers who’ve struggled to get cover through other insurers convey the bespoke service these brands are known for while simultaneously establishing the brand personality.
The Chartwell campaign sees our client services, creative and studio teams work seamlessly to ensure the smooth delivery of clear, concise advertising. This type of work showcases how well the teams work together, in turn demonstrating how we deliver a cost-effective and efficient level of service.
“We are delighted Black Vanilla continues to award us new brands to work on. Our relationship with the company is a long-standing, collaborative and successful one. We share the same vision for the direction for Adrian Flux, Bikesure and now Chartwell Insurance, which allows us to capture the consumers’ attention in a competitive and noisy marketplace.”
Sally Hubble, account manager