January 20, 2012
Providing a brush-stroke of marketing creativity to Hamilton Acorn Ltd
We promised details of some of our new client wins and here’s the first. Hamilton Acorn Ltd is part of the third largest manufacturers of decorating tools in Europe and has been providing the UK market with the finest range of quality paint brushes, rollers and tools since the mid-1700s.
Asked to pitch for a complete rebrand strategy and implementation, which we did in a competitive process at the end of 2011, we were awarded the contract based on our logical approach and thorough consideration for the brief. Work begins immediately and launches with a teaser campaign later this year.
Our campaign involves everything from brand development, logo redesign, new packaging, and comprehensive marketing communication for both the consumer and trade markets.
Helen Littlewood, our client services director who led the pitch process, comments: “There’s nothing quite like a campaign which requires the rebranding of a 200 year old company. It’s an exciting challenge breathing new life into a brand and giving it a revival while maintaining its credentials as a traditional brand full of heritage. We’re all very much looking forward to the journey.”